top of page
Blog
Here you'll find all my writings about various subjects. Including articles about projects I've done, product announcements in the camera/lighting space, life updates and experiences at trade shows.
Open to doing press for new products and product reviews as well.
Search
Disability, Ability and Perspective
For July Disability Pride Month, I tell the stories of my disabilities and what I have learned.
William J. France
Aug 1, 202412 min read
146
0
So...What Was It Like Being a First Time 2nd AC?
Traditionally, the camera department goes like this. Camera Trainee at the bottom, 2nd AC is 4th Place (ironically), 1st AC is 3rd...
William J. France
Apr 24, 202311 min read
64
0
In Any Way, Shape or Form: Thoughts on the Aputure Q1 2023 Product Launch
Aputure have been on good form for a fair bit of time now, and splitting Amaran (one of the first lines of Aputure lights) into a...
William J. France
Mar 24, 20238 min read
18
0
Key Learnings From My First BSC Expo
A blog about my personal learnings from BSC Expo 2023, mostly relating to how I networked, what I saw and what I'd do next year.
William J. France
Mar 5, 20236 min read
46
0
So…What the Hell Happened to This Year?
Goals and Aspirations are…just that. I set mine out at the beginning of the year, when I had loads of reasons to be excited and energised...
William J. France
Oct 11, 20224 min read
16
0
New Year, New Goals, New Aspirations
So it's been a while, so much so I haven't posted since last year (too late?). I have had a lot on my mind, not like that sounds like a...
William J. France
Jan 18, 20225 min read
27
0
What did I do in my A2 CofC this week? Updates to Air Law, Resource Library and Drone exercises
When you first take the A2 CofC course you are reminded that modules will be updated to reflect changes made by the CAA and to also...
William J. France
Jun 11, 20216 min read
38
0
What did I do in my A2 CofC This Week? UK Low Flying System, Revision and Mock Examinations
As I come near to the business end of the A2 CofC, it is the time where what I have learned is truly tested and framed in theoretical...
William J. France
Jun 2, 20214 min read
5
0
What did I do in my A2 CofC this week? UAS Operating Principles, Flight Planning and my First Flight
After my first three modules I have gained a good level of confidence that I can fly safely. Now the legalities, Weather requirements and...
William J. France
May 26, 20219 min read
12
0
What I did in my A2 CofC this week? Air Law, Meteorology and UAS Flight Performance
After thinking about it for so long, I finally bit the bullet. I knew I could do drone piloting without needing the A2 Certificate of...
William J. France
May 24, 202111 min read
6
0
So...about independent Filmmaking
In studying as a filmmaker at University, I enjoyed every minute of it to be frank, but even so I was always worried about my ability and...
William J. France
May 24, 20213 min read
0
0
So...how did making coffee help me understand the value of cinematography?
Many filmmakers will have common debates, discussions and/or arguments about how to approach key visuals or key shots in pre-production...
William J. France
May 24, 20214 min read
2
0
bottom of page